Tuesday, October 4, 2016

New wave for menswear?


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I wrote recently an article for Zalando's Advize section about 70's revival and androgynous menswear. Click here to check it out!

Autumn is the time for new beginnings, especially this season in menswear fashion. It’s the time to get creative, layer up and find yourself that statement coat. This season the runway was dominated by looks that took inspiration from 70s with a modern twist, gender boundaries are breaking and the new nostalgic aesthetic is starting to replace minimalism. During past decade menswear has changed drastically, and this season speaks on its behalf. The way men look at fashion and consume is not just only functional anymore; design has become much more important. At he moment guys are looking to experiment with their fashion choices, and designers have taken the notice. The season raised a major question; is fashion finally shifting into unisex zone, or is this just a phase until another trend comes along?

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‘’The season raised a major question; is fashion finally shifting into unisex zone, or is this just a phase until another trend comes along?’’

Personally for me autumn is the most exiting time of the year, there is nothing better than wrapping up in your favourite scarf. It’s the time to get back to the cycle and challenging yourself through fashion. Compared to men’s summerwear, the chilly months offer way more options and a possibility to be more experimental. This autumn the big key colours for the season were tobacco, nude, muted green, powder pink and sky blue. These colours create a vision of nostalgia with a contemporary twist.

Neo-seventies

The main theme for this season is the modern interpretation of the 1970s. From the influences from the rebels and rock legends to the bohemian traveller. The style is at once retro, classic and contemporary, with a sense of rebellion and creativity. The focus is on flyaway collars, graphic details, flares and bold details. The silhouette is looser and less structured, and the focus is on the simplicity of the garment. Both subtle and unusual retro styles are essential parts of the trend. Oversize sleeves and coats and fur were also new additions to the men’s wardrobe for this season.

‘’The main theme for this season is the modern interpretation of the 1970s.’’

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Androgynous

This season the ground-breaking Androgynous trend is redefining masculinity. The strict gender roles are getting continuously blurrier, and that is affecting the current menswear fashion. Masculinity isn’t going anywhere, but it is extremely refreshing that modern men are not afraid to wear certain things, colours or fits, and they aren’t concerned if it affects or weakens their masculinity. In the past men were very restricted by the idea what was considered masculine, rather than leaving space for the real opinion or taste. Delicate details, wide trousers, see-through fabrics and pastel tones were appearing frequently in major shows this season. Also this season many menswear and womenswear collections were stemmed from the same inspiration and shared the same art direction.



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Thursday, May 12, 2016

Silent Awakening

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Silent Awakening editorial for Radisson Red online magazine. The editorial is a creative collaboration with the photographer Jaz Jagdeo. Styling and modelling of the shoot was done by me. Make up is by Marna Roberts and the shoot was assisted by Katy Rustrick. The androgynous look is created through combining independent fashion labels, high street brands and Glasgow based talent. 

Clothes - Vintage Reclaimed, COS, Reiss, ASOS, Kestin Hare, Topman, Iolla

Check out the full editorial with all the images on Radisson Red 

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Monday, October 19, 2015

Nothing ever felt right

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I find it almost hard to believe that it's already mid-October. I've found controlling time lately so difficult, days and weeks just pass without really thinking about it. It's not long till winter and not ready for it yet. I have a weird relationship with this time of the year, I find it really beautiful and inspiring, but at the same time I tend to get quite down sometimes.

Wearing my current favourite pieces from Junkyard, in love with this xx-zy scuba sweatshirt.


Scuba Sweatshirt - Junkyard xx-xy      /here/
Trousers - Sweet Denim      /here/
Scuba Bomber - Junkyard xx-xy      /here/
Boots - Zign



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Photos: Elina Lin Photography

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